BrainBox AI Announces Global Distribution Agreement with ...

Author: Marina

Oct. 07, 2024

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Tags: Electrical Equipment & Supplies

BrainBox AI Announces Global Distribution Agreement with ...

Montreal, January 31,  &#; BrainBox AI, a pioneer in predictive and self-adaptive commercial building technology, is pleased to announce its global distribution agreement with ABB. ABB will offer BrainBox AI&#;s technology services with a co-branded customer user interface (UI).

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This step confirms the next phase of the key relationship following the October 28, , Series A funding announcement, wherein ABB participated as lead investor.

This agreement demonstrates ABB&#;s clear recognition of the significant capabilities that BrainBox AI&#;s technology offers and the synchrony with its goals to make buildings smarter, safer, and secure while improving energy efficiency and reducing carbon emissions.

The continuation of this strategic engagement allows the ABB Building and Home Automation Systems unit to supplement its existing portfolio of digital offerings with BrainBox AI's solution. With BrainBox AI&#;s technology as the driving force, buildings can benefit from up to a 20-40% decrease in their carbon footprint as well as a reduction in heating, ventilation, and air conditioning (HVAC) energy costs of up to 25%. In addition, BrainBox AI&#;s deep learning software increases occupant comfort and extends the life of HVAC equipment without upfront capital expenditure.

&#;All business leaders need up-to-date, real-time information in order to make intelligent decisions. Property management is no different,&#; explains Thorsten Mueller, Head of Global Product Group Building and Home Automation Solutions, ABB Smart Buildings. &#;Operational data helps businesses to highlight areas for improvement, optimize operations, find efficiencies and drive cost-savings. Data intelligence helps to create buildings that learn by processing the vast amounts of data that integrated buildings systems create, AI algorithms in smart buildings can make autonomous decisions around HVAC systems and lighting that benefit the owner, employees and the environment.&#;

BrainBox AI offers artificial intelligence (AI) to combat climate change by making commercial buildings smarter and more efficient. Its flagship product is currently installed in over 100 000 000 sq. ft. of real estate across 18 countries. Through seamless communication with building management systems (BMS), the technology optimizes HVAC systems in real-time, permitting the existing infrastructure to become predictive and self-adaptive, while significantly reducing energy consumption and emissions.

&#;This announcement is a natural step forward in our relationship with ABB, further demonstrating their commitment to bringing automation and AI to the market. This distribution agreement paves the way for deeper collaboration, including integration and joint product development.&#; Frank Sullivan, Chief Commercial Officer, BrainBox AI.

 

AHR Expo ; January 31 &#; February 2

Representatives from both BrainBox AI and ABB are currently on site at the AHR Expo in Las Vegas, Nevada. Conference attendees with inquiries concerning this news release are encouraged to visit the BrainBox AI booth, C, or the ABB Building Solutions Booth C, at the Las Vegas Convention Center.

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About BrainBox AI

BrainBox AI was created in with the goal of redefining building automation through artificial intelligence to be at the forefront of a green building revolution. Headquartered in Montreal, a global AI hub, BrainBox AI has a workforce of over 100 employees and supports real estate clients in numerous sectors, including office buildings, airports, hotels, multi-residential, long-term care facilities, grocery stores and commercial retail.

BrainBox AI works in collaboration with research partners including the US Department of Energy&#;s National Renewable Energy Laboratory (NREL), the Institute for Data Valorization (IVADO) as well as educational institutions including Montreal&#;s École de technologie supérieure (ETS) and McGill University.

Learn more about BrainBox AI.

 

About ABB

(ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation, and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years. ABB&#;s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com.

 

For media inquiries:

For BrainBox AI

Liz Culley-Sullo

Director, Public Relations

 

For ABB

Media Relations

: +41 43 317 71 11

 

Five Reasons Your Business Needs a Sales Enablement ...

Table of Contents

Why Sales Enablement Structure is important

Digital is the new normal.

This new normal is rapidly impacting the buying and selling process in today&#;s increasingly digital marketplace. Gone are the days where a handful of well established companies controlled the narrative during the buying cycle.

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Today&#;s buyer has free access to the latest market trends and intelligence available on his smartphone, with Markets evolving at a fast pace, companies are compelled to invest in improving their sales processes to stay relevant and grow.

To summarize,

  • The new buying process is driven by the buyer as opposed to the seller.
  • The sales team has transitioned from leading the sales process to guiding it.
  • Today sales teams are facilitating the buyer&#;s buying process.

This shift to an agile and engaged selling process requires organizations to enable their sales team with the right tools, content and processes to drive success.

We discuss five reasons your business needs to define and execute on a solid sales enablement structure.
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Informed Sales Team

With a constantly changing marketplace and an already knowledgeable buyer, it is vital that your sales reps are armed with the latest knowledge and information about your industry and the problem space.

A successful sales enablement program gives your reps several opportunities to absorb vital information and content so that when they engage with prospects, they offer value.

Additionally, it is also important that your sales reps are consistent with your company&#;s overall messaging and positioning.

Today, buyers are engaging with your company and your offering across multiple channels at different stages of the relationship cycle.

They engage with,

  • Content on your website when they research you on the web.
  • Third party sources that talk about trends, challenges, and opportunities in your target market.
  • Sales Development Reps (or Inside Sales Reps) who nurture them and qualify the opportunity.
  • Sales reps during value proposition and negotiations.
  • Customer-success teams to ensure the continued success of the engagement.

A formal sales enablement structure offers the necessary foundation to bring messaging and content consistency across these different channels.

Effective Company-Wide Enablement

It is often misunderstood that the responsibility for enabling sales lies with the marketing and sales enablement team.

It is true that marketing and sales enablement managers are the primary orchestrators of the sales enablement processes.

However, a successful sales enablement function requires a contribution from all divisions of the company.

A survey conducted by CSO Insights highlighted that only one-third of the content, sales reps need along the entire customer&#;s path, comes from marketing.

If you ask your sales reps, you will learn that they are already working with every department in the company. It is rare that your sales team is only connected with the marketing team and is insulated from the rest of the organization.

However, a hub and spoke communication and enablement model (where the sales rep is the hub and the different departments are the spokes enabling the rep) is bound to result in chaos and low efficiency.

It is therefore important that an organization have a well-defined sales enablement structure and process that allows,

  • Vetted and trusted information to consistently flow to the sales team.
  • Business functions to enable sales efficiently by reducing redundant sales-communication threads.
  • Marketing and sales enablement to control the accuracy, quality, and consistency of information shared with the sales team.

Easier to Scale Success

It is quite likely that your company has a significant capital of brain trust among its employees.

You have product experts, architects, subject matter experts, etc. spread throughout your organization; short of having every one of these experts available for every customer interaction, organizations are spending an excessive amount of resources and capital to scale this brain trust.

Companies are continually trying to package proven best practices and scale them to other groups in the organization.

A sound sales enablement structure is a fundamental prerequisite to scale this success. A sales enablement program,

  • Gives companies a vehicle to package best practices. For example, when a sales rep wins the first tier-one deal, you want to wrap the learnings from that win and share with the rest of the sales team. Having a conference call where the deal team shares their winning formula is not enough. You need a process that works beyond a single training event.
  • Provides the means to distribute these best practices efficiently so that they can be adequately impressed upon the audience. Sales Enablement program stakeholders are well aware of the effectiveness of different communication channels. This know-how allows them to select the most effective channels where they are bound to drive the highest returns.
  • Provides sales reps the right environment and tools to adopt these best practices so that they can leverage them in their daily prospecting and selling cadence.

Successful onboarding of new sales reps is a critical factor in the success of a sales organization; a well-structured sales enablement program can make a big difference to the success of the newly on-boarded sales reps.

Data-Driven Enablement

Management thinker Peter Drucker is often quoted as saying that

&#;You can&#;t manage what you can&#;t measure&#;

Every company&#;s leadership will tell you that enabling sales with the right tools, knowledge, and guidance is crucial for the existence of the business.

However, enabling sales in the absence of a properly defined sales enablement process is like throwing darts in the dark. In today&#;s highly data-driven world, it is vital that organizations can monitor and measure the returns on their enablement dollars.

A formal sales enablement structure not only tells stakeholders what is working and what is not working. It also arms them with insights that help them explore newer enablement techniques and channels that are well suited to their organization and their sales teams.

Engaged and Committed Sales Talent

Neil Patel, in this blog post, argues why companies should replace their sales reps with ambassadors.

He distinguishes ambassadors as those who don&#;t just fill orders, but they&#;re responsible for the entire customer lifecycle.

They handle marketing, sales, and support. We are not saying that sales should start wearing marketing and support hats. However, with increasing competition and the control shifting to the buyers, it is paramount that an engaged and committed sales talent is representing your company and products.

An often overlooked benefit of a successful sales enablement process is that you end up with a highly engaged and committed sales force. With a sales enablement structure,

  • * Your sales team is productive and therefore more engaged.
    
    • Your sales team is committed as they see an organization that is investing in enabling them.
    • There is less disconnect between marketing and sales.
    • Hard data and not guesswork drive future enablement decisions.

There has been an explosion in marketing processes and best practices in the last decade. And organizations seemed to have cracked the formula for getting prospects through the door.

However, industry research indicates that there is still a big gap between prospects knocking on the door and customers signing the check. If you are trying to stop these leaks in your company, a well-structured sales enablement program will help.

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