The Holiday season presents a huge opportunity for customization. Few things better reflect genuine thought having been put into a gift choice, than it having been personalized to suit the recipient.
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Many of you are benefitting from the growing trend for customization: your supporters are seeking one-off items made unique by applying their personalization to the creativity of your product range.
It’s not just a lovely thing for you to enable to make happen, it is good business sense. According to a study conducted by Deloitte, 1 in 5 consumers are willing to pay 20% more for a personalized or exclusive product. Return rates for personalized products are also significantly lower.
But how best to ride the crest of the customization wave and drive sales in this emerging category?
What’s already worked (and is still working)?
A first step should be contacting customers who have previously purchased customized items, and inspiring them to appreciate that their experience can be enjoyed by others.
It might seem obvious, but many customers, having already customized items for their own lives and homes, might need a gentle push in order to appreciate that what worked for them can also prove a great gift for friends, colleagues, and loved ones.
It’s also worth looking at those customizable products that have proved the most consistently popular. Already successful categories are going to be more in demand than ever during the Holiday season, so elevate these, and consider encouraging customer engagement by highlighting their popularity.
‘Tis the season...to customize
Having identified your customers who are already switched on to customization, and those items which your sales history suggests might be most in demand, it’s worth considering introducing personalizable gifts (and gift categories) which reflect the theme of the season and the nature of gift-buying at this time of year.
Explore trending topics and discover how other creators are offering personalized products - the best formula for personalization starts with a stunning design.
Gifts for the home
Your customers have all spent more time than ever in their homes. For many, the domestic environment has also become a place of work. For some, the lockdown period and the changing role of the office has inspired a move to a new location.
Whether coming or going, our home is where our story begins, and it’s a canvas for creativity; places where the personalization of products reflects our true personality.
Consider how products might be customized to suit the core areas of the home environment: from mugs for the kitchen to water-resistant pictures for the bathroom, to calendars to keep track of important dates to come.
With more home offices than ever before, think about elevating those customizable items which might aid productivity such as notebooks, or contribute to an attractive background on a video call.
More time in our homes means more attention being paid to interior design, with daylight exposing those areas for improvement that we might have previously overlooked in the evenings after a long day in the office. Customization holds the key to finding the display item that really completes a room.
Importantly, customization also unlocks the opportunity to get the right color scheme, so don’t forget to emphasize the variety of shades and hues available.
Season-specific
Think about gifts that are fun and though might only be unboxed once a year, will prove an essential part of festive decoration for decades to come.
Consider personalizable greetings cards for the key calendar dates, such as Christmas, Hanukkah, or the New Year. Build up a loyal customer base appreciative of the opportunity to create unique greeting cards. Some of their enthusiasm might just carry over to Valentine’s Day!
The end of the year is all about considering what has passed, and in an age of social media-powered throwaway photography, there’s something really powerful and permanent about a photo book (or collage of images) documenting .
Also consider items that might contribute to resolutions for the new year. Gym memberships spike in January, so water bottles personalized within inspiring words might just encourage people to keep on running, long after others have abandoned their ambitions. A new stylish workout outfit is another great way to provide some motivation and make trips to the gym a bit more enjoyable - check out the sportswear collection to find the perfect fit.
The end of the year is also about excitement and planning for what is to come, so calendars for - perhaps filled with dates known to hold significance for the recipient - will be a winner.
According to PPAI, in , 66% of consumers stated they throw away promotional products they think useless (and less face it, a lot of corporate gifts are because they are either branded or not actually thoughtfully given). So, before you consider buying cheap corporate swag for your next gifting moment, imagine writing a check for 66% of your total gifting budget and throwing it in the trash!
Contact us to discuss your requirements of Custom Gift Manufacturer. Our experienced sales team can help you identify the options that best suit your needs.
And the stats don’t end there. Only 56% keep promotional products they find useful, and only 50% keep promotional products they find attractive. That puts your gifting ROI on a slippery slope. And that’s before you consider all the other pitfalls that can make corporate gifting these days feel like you’re navigating a maze at the zoo!
In today's world, millennials and Gen Z’s demand more than just your run-of-the-mill corporate gifts. They want something that's eco-friendly, vegan-friendly, allergy-free, purposeful and genuinely unique too! They have set the new baseline for everyone...
That's why custom made corporate gift boxes are becoming the latest trend!
If you’re new to concept, here’s what you need to know…
Custom Corporate Gift Boxes: The Next Silver Bullet?
We all know the importance of corporate gifting in our client and employee relationships. But unless you’re an expert in sourcing eco-friendly, vegan-friendly, nut-free, thoughtful and purposeful unique gifts that are both useful and attractive and will delight ALL recipients, working with a custom gift box company is your silver bullet. Because, let's face it, that list of desires is very long!
And gone are the days when an ill-thought through gift goes unnoticed — we live in a world where nothing is private. Whether your gift idea tanks, or wins hearts and minds, you’ll be sure to find out when your recipients post on their latest Tiktok or Instagram Real. If your gifts fail to hit the mark, the buck stops with you!
By choosing to go down the custom gift box path, you can outsource the entire problem to a company that understands your brand, your employee and client demographics and values and can find the perfect match…
Custom Corporate Gift Boxes: Are they worth it?
If you’ve never done it before, the concept of custom corporate gifting may sound over the top or expensive. In truth, when you consider all the mountains you must climb to make sure your gifts hit the mark in , you will quickly find custom gifting saves you time, money and reputational risk.
Custom Corporate Gift Boxes: What goes in the box?
The great advantage of custom corporate gift boxes is you have complete flexibility over the contents. From keepsakes to tasty vegan office snacks, you can mix and match the contents to delight every recipient. And if you work with the right gifting company, you can include tastefully branded merch that’s so useful and attractive your clients and employees will quickly incorporate them into daily life. That’s how lasting memories and great relationships are made! That’s what will make you a legend when it comes to great ROI!
Custom Corporate Gift Boxes: What goes on the Box?
With custom corporate gift boxes you have complete flexibility about what goes on the box and around the box. Your gifting company will come up with the perfect design that reflects your brand and purpose. There is however, one golden rule: If your company, employees and clients share values around sustainability your #1 priority when it comes to boxing, is to ensure your gifts come in eco-friendly, recycled packaging. Yes, that’s includes the tags and ribbon too. Get this wrong and tiktok will be waiting.
Custom Corporate Gift Boxes: Make sure your box tells a story
In , the best custom corporate gift boxes are not only useful, attractive, sustainable and eco-friendly, but they tell a story too. It’s the story behind the contents of every item in your box that truly seals the deal on your ROI.
Here’s why:
Imagine the joy in receiving not only a beautifully presented eco-friendly gift box that contains a useful tastefully branded mug, with a delicious tasty office vegan snack and a softly scented candle as well as the story about who made them and why. It’s the context that creates a powerful 3 way connection of shared values between you, the recipient AND the Artisan — not just the content and packaging — that wins hearts and minds and gets you the best ROI.
The story of Miir
Let me share the brief story of Miir, a USA based Artisan company we love to feature in our custom-made gift boxes.
First off, let’s talk about what goes in the box. Miir makes an awesome Camp Cup, which is perfect for coffee or tea. It’s durable and stylish, and it comes with a spill proof lid making it ideal for people on the go, people like me.
But what I love most about my Camp Cup is the story of Miir because Miir doesn’t just make a great camp cups. They donate a portion of revenue from every sale to fund clean water projects and a healthy environment — both topics I am passionate about. So, every time I use my Miir camp cup, I know I have supported the cause and it always puts a smile on my dial.
When you work with right custom gift box company they will ensure the story behind the gift is a perfect match with your brand and your recipient’s values.
Custom Corporate Gift Box Companies: How to choose the right one?
There are 5 important considerations in choosing the right custom corporate gift box supplier for your project(s):
- Their brand values need to align with yours. For example, if your company values sustainability and actively supports Artisans and local businesses your gifting company should too — in everything they do!
- Your custom gift box supplier should have access to high quality products that are useful, attractive, eco-friendly, and unique, and when it comes to food items, vegan friendly too!
- If you want your gifts to win hearts and minds, consider working with a gifting company that supports Artisan, local businesses, Black and Women Owned Businesses and LGBTQ
- Your custom gift box company should have the scale to meet the quantity you need in the time frame you need it
- Some gifting companies offer DIY tech platforms while others, like us, offer a ‘white glove’ gifting concierge service that takes care of everything, saving you stress. You need to decide which model works best for your gifting project
Why Choose Bestowe for your Custom Corporate Gifting Needs?
We will be a perfect match for your company if you value the following:
- We pride ourselves on supplying carefully selected, luxury artisan gifts that not only tick all the boxes but tell a story that connects your brand values to the values of the Artisan and your clients and employees
- Our packaging is not only eco-friendly but also a delight to the eye. Our design team can take care of all of your design needs
- Whether you need 40 or custom gifts, we have the scale to meet your needs with delivery and shipping included
- We offer a ‘white glove’ gifting concierge service that takes care of every detail, so your can rest easy knowing your project is in expert hands
- We give you the flexibility to include company merch in your boxes
- All we need is your artwork and you’re good to go
We hope you found this article on the trend toward custom corporate gifting useful and informative. It really is a mine field at there! The stakes in corporate gifting are definitely much higher in and we’d love to help you make your custom corporate gifting project a great success.
For more information about how Bestowe can help you with custom corporate gifting, look HERE.
Are you interested in learning more about Custom POP Display? Contact us today to secure an expert consultation!
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