As social distancing measures start to ease, brick-and-mortar stores are making a comeback. Whether your retail store is a complement to an eCommerce business or a standalone, there are many purposes that a physical location can serve for your business. Physical stores can offer customers a unique experience and let it be easier to find you. Owning a retail store can be a worthwhile investment if you do it right.
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Getting customers through your front door requires a ton of strategy and planning, from hiring the right salespeople to carrying out marketing activities to promote your business. However, many store owners often overlook one of the most efficient ways to increase their store’s foot traffic: retail display.
What is a Retail Display or Store Fixture?
Retail displays and store fixtures house or promote store products. They are a crucial element of visual merchandising that focuses on the design and layout of a store to increase footfall and promote the sale of goods. Considering that your store layout is usually the first thing your customers will notice about you, retail display units help brands through several aspects:
- Showcase retail items
- Decluttering goods and allowing the store to look neater
- Segment items into specific categories
- A pleasing store aesthetic and visual design
- Create a look and feel that is unique to the brand
- Communicate value and brand voice to customers
- Allow the display of more items
By factoring these aspects into your visual merchandising strategy, you will be able to optimize your store infrastructure to maximize sale opportunities. On the flip side, choosing the wrong type of store fixtures to display items can put off customers and potential shoppers.
Benefits of Using Custom Retail Displays
When deciding on the type of store fixtures you want for your store, there are plenty of options in the market. Custom retail displays are a popular option for many store owners as it allows them to attract and retain customers’ interest. A visual and innovative store design can elevate your customer experience journey and is a driving factor for many purchase decisions.
Here are some benefits of using custom retail displays:
You can be creative with the design
Trying to stand out against competitor brands and stores means that you have to opt for a thinking-out-of-the-box strategy. One of the ways to be seen is to come up with innovative and creative retail designs to stand out. Whether your competitors are next to you, across the street or the block, an innovative retail display set will definitely increase the chances of getting noticed by customers.
Convey a specific message to shoppers
Customized store fixtures allow you to add a personal touch to the way your store looks and feels. There are many effective ways to convey your brand voice and create specific messaging for shoppers who come through the door. Custom retail displays can be used to communicate with customers by using attention-grabbing signs to display information.
Create a unique aesthetic for your brand
Another great thing about customizing your store display is that you’re able to personalize it to your taste and brand. Using brand colors or unique themes, custom retail displays are completely tailored to fit your brand aesthetic. Having a distinctive store aesthetic can add a touch of whimsy to better attract and retain shoppers. You can also customize your store design to invoke emotion – which is an important factor in purchase decisions – to boost sale opportunities.
Types of Display Stands and Fixtures for Retail
Coming up with an interesting concept for your store layout can be challenging, especially if you have no idea what your options are. Luckily, there are many ways to create an attractive and attention-grabbing retail display by mixing in the different types of display stands and fixtures.
Jewelry Displays
The most beautiful jewelry pieces would not shine if they were displayed sloppily, or hidden from a shopper’s view. The best way to display your jewelry products is through a well-presented display case that highlights your items and exposes them to customers. Jewelry displays often come in mannequins of the body part that is meant for the items, such as handpieces for bracelets or neck displays for necklaces. Mannequins should not be too complicated in order to truly highlight the jewelry pieces.
Acrylic or Metal Risers and Trays
Acrylics and metals are the most popular materials used for store fixtures since they’re affordable and durable materials. Risers and trays are best used to display smaller items, such as jewelry, ornaments, or perfume bottles. Retail display risers elevate products to eye level and are perfect for displaying key merchandise. Trays help centralize and bring the focus to smaller goods.
Metal Shelving and Racks
Shelvings and racks are a useful and resourceful way to incorporate visual merchandising into any retail store and are most commonly used as retail clothing display units. For one thing, they’re extremely space-efficient and allow products to be displayed without taking up too much storage capacity.
By using the right product placement and management, shelves and racks also enable higher product visibility and allow shoppers and sales staff to easily locate and retrieve any items. Metal store fixtures are also a great choice for display units as they’re able to withstand a higher weight and do not easily break.
Metal Countertop Displays
Metal countertop display units are a popular option for those who want to enhance their products. Stores usually only have a few countertop displays, placed strategically around the areas that can attract the most traffic. Countertops are meant to act as an attraction point in the store, especially with the option of installing custom shapes and large fonts to call to attention a specific and tactile messaging.
Advantages of Working With a Custom Store Fixture Manufacturers
Visual merchandising can be a tedious process. You may have a great product, great salespeople, and most importantly, a great concept. However, it can be discouraging to find out that there are little to no options in the market. Or maybe, you may be struggling to come up with an innovative retail display concept to best fit your brand. Whatever it is, you may want to consider working with a custom store fixture manufacturer to bring your ideas to life.
There are many benefits to engaging the help of a custom store fixture manufacturer, aside from the fact that you get to design your own retail store fixtures.
- Store fixture manufacturers often have a team of professional consultants equipped with the relevant expertise and experience from working with past clients to advise and recommend tailored solutions.
- Manufacturers have all the information about the manufacturing process and materials in order to guide you on realistic expectations on production and cost.
- It is more cost-effective to work directly with the manufacturing company rather than a third-party consultant.
- You are able to customize store fixtures according to your tastes and preference to reflect your brand through a unique aesthetic.
- There are many options to choose from, including the type of design, type of store fixture, and material. Store fixture providers usually have samples ready on hand to give you an idea of what the final product will look like.
Part of delivering a stellar customer experience for your shoppers is by appealing to their visual senses. Moreover, you don’t just want customers to be attracted by your retail displays without seeing the actual products. Store designs are a great way to encourage customers to patronize your shop and take a look at your product offerings.
Shoppers that walk into your store are driven by a pleasing design and an optimized display to encourage their product choice and purchase decision. As such, creating the right interior space for your retail store can be a lucrative investment, so it’s important to get it right.
Midland Metal Products is Your Custom Solution Provider
In a time where brick-and-mortar retail businesses are working to drum up business again, working with the right retail display provider can be a game-changer when it comes to design, production, and cost. Midland Metal Products is your trusted custom solutions provider when it comes to creating an outstanding retail display for your business.
Picking the right materials for your POS display stands can be challenging, especially if you’re on a budget. Find out whether cardboard or plastic displays are the best option for your store.
Successfully Managing Your Point of Sale Projects from Start to Finish
POS marketing displays are great for catching customer attention and encouraging impulse buys. Nevertheless, as a marketing manager, how can you make sure the display achieves the best possible results?
To achieve the best results, you first need to understand your end goals. For example, do you plan to use the display to boost brand awareness? If so, then you should plan to include strong imagery and eye-catching colours. Or, do you primarily want to increase purchases? Then a more sales-focused display would be the ideal choice for spotlighting your products and increasing the chance of spur of the moment purchases.
Remember that, ultimately, a POS display should target your customer — so it’s important to think about how they’ll experience it. Consider how much time they’ll have to soak in your display at the point of sale. Customers are unlikely to have time to absorb a lot of information, so tailor your retail POS design towards quick impulse purchases.
We covered the steps to take when choosing the features of your custom point of purchase displays in this blog. Ask yourself these questions:
How permanent should the POS display be?
When deciding how long you want your POS displays to last, you have three main options: permanent, semi-permanent or temporary. The longer you expect your display to last, the more you should prepare to pay. The level of permanency of a display also impacts other decisions, including the type of materials that need to be used. For example, a cardboard display is only intended for temporary use.
Where exactly will the product display be located?
Consider location as part of the design. Think where exactly your customers will see it. On the till? As a free-standing unit? Or, will it be located in a specific aisle close to your existing products?
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What’s the intended goal of the display?
The overarching goal of a POS display is to sell a product. But, as a marketing manager, you can (and should) be more specific. After all, there’s a huge difference between trying to sell as much of a discounted item as possible and attempting to get customers to take the plunge and try a product that’s just entered the market.
What’s the store’s visual aesthetic?
Every store has a different style, so it’s important to make sure your display matches accordingly. If you don’t match your POS display to your brand, it’ll look out of place and potentially make customers less likely to buy the product.
Using Shopper Insights to Plan Your Point of Sale Display
Using shopper research is a good way for brands and retailers to understand their customer’s specific behaviour and motivations. Shopper research employs a whole host of methodologies and questions to gather valuable data and information about consumers.
Conducting shopper research can help to effectively plan POS and POP product displays. After all, the only way to truly understand the unique and dynamic customer buying journey is to put yourself in your customer’s shoes throughout your store including at the point of purchase.
Google shopping insights show that more than ever, customers are doing research before they decide to make a purchase. Whether they’re deciding to buy, learning how to use a product, or looking for inspiration on their next purchase, the online world is hugely impactful — even at an in-store product display. By the time customers arrive in-store, they’ll already be in the mindset to make a purchase. They’re almost certainly there because they’ve already picked out something to buy after researching online.
Research conducted by McKinsey & Company concluded that today’s shoppers typically make fewer trips to a store but buy more when they do shop. The study found that shoppers now go to the store not to browse, but instead with a clear purpose in mind.
Revealing shopper insights has created a more strategic than a tactical shift in shopper marketing and aligning sales goals with point of sale displays. By understanding customers more deeply, shopper insights help brands and retailers tailor POS displays that resonate with customers.
How to Design Your Retail Display
While location and placement are crucial, your retail display design should be a top priority. Learn more about how to achieve your brand vision with your retail displays in this blog.
If you’re struggling to come up with retail POS design ideas, you could:
- Reach out to a retail display designer for their thoughts and ideas.
- Research your competitors and find POS displays they’re executing with success.
- Read POS case studies for inspiration about successful retail display designs.
- Ask your target audience about what motivates them to make a purchase.
- Conduct A/B testing to determine which displays yield the best results.
For more ideas, read our blog with 7 tips for retail pos design.
Aligning your marketing campaign and design assets is a great way to elevate your brand and establish a stickiness in the minds of consumers. Tell a story with your retail POS design.
GET STARTED WITH A RETAIL DESIGN BRIEF
How to Design an In-Store Promotional Display
Promotional marketing can be challenging when there are other displays fighting for customers’ attention. By designing bold in-store promotional displays, you can focus consumer attention away from other products and directly onto yours. This blog goes into more detail on designing in-store promotional displays.
Don’t be afraid to think outside-of-the-box when designing a POS display. As long as you make your display relevant to your customers, you’re onto a winner. Make sure your message is concise and try weaving a story into your product displays that connect directly with your customers.
How to Appoint a Point of Purchase Display Partner
When speaking to a retail design agency or a product display manufacturer, think about the elements you need to sell effectively versus the elements of that are simply ‘nice to have’. It’s important to carefully consider your budget and how quickly you need your display fittings and fixtures to be assembled in-store.
At KSF Global we have the expertise and talent to create beautifully designed and high-quality POS and POP displays. Our experienced designers are able to create bespoke POS displays to meet your specifications. The team can also develop something inspired by your creative brief.
The Future of Point of Sale: How Point of Sale Displays are Evolving
Digitisation plays a critical role in customer experiences online and in-store. From mobile applications to digital POS displays, technological advancements represent an important shift in ever-evolving in-store experiences.
How are Emerging Retail Technologies Changing Point of Sale Displays?
With new POS display technologies, retailers can offer customers a more personalised shopping experience. This will simultaneously help them to make more informed buying decisions at the point of sale.
Digital point of sale displays provides retailers with a unique opportunity to fine-tune marketing tactics. This type of POS display potentially drives customer engagement and retention rates while also positively impacting revenue and profit margins.
Technological innovation allows retailers to come up with better in-store layouts to gradually reduce inventory volumes and eliminate inefficiencies and unnecessary carrying costs.
Point of Sale Display Trends in
From in-store digital product displays to self-service kiosks, retail in is geared to become more technologically connected and digitally immersive than ever.
Artificial intelligence promises to deliver better overall shopping experience as well as transform in-store point of sale areas. Online shopping has set the bar for the shopping experience. And through data collection, the convenience and intuitive suggestions can be useful for in-store shoppers too.
Through AI similar POS experiences can be created in-store. By personalising product recommendations based on a customer’s past behaviour and purchases, retailers can use their POS to offer relevant product displays.
Why Brand Leaders Need to Follow New Retail Trends
With digital POS displays, brands and retailers can deliver in-store experiences and strategic brand messaging that’s consistent across online and offline marketing channels. Emerging tech provides a consistent, efficient, and speedy service that meets customer expectations.
Brick-and-mortar stores must harness new retail technologies to offer a more coherent, fully integrated omnichannel shopping experience across multiple touchpoints. Creating multiple touchpoints provides better support across the purchase journeys — including at the point of sale. Therefore, brands and retailers can fully optimise return on investment and boost sales.
Start Your POS Buying Journey Today
KSF Global is a leading point of sale display manufacturer specialising in comprehensive retail display solutions, including POS displays and POP displays, along with custom retail fittings. With our extensive expertise in creating and designing a diverse range of display solutions and retail store fixtures, we excel in crafting high-quality products that effectively showcase your merchandise.
Discover everything you need to know about buying a point of sale display stand in our Point of Sale Display Buying Guide.
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