In a world of impulse shoppers and saturated shelves, energizing your packaging is vital for success. According to a study conducted by Neilson, “64% of consumers claim to have purchased something new because the packaging caught their attention.” There are a variety of printed shrink films that meet all printing and graphic needs that increase product visibility and highlights designs that resonate with consumers. With no restrictions on the number of available colors, companies can increase their imagery capabilities and deliver an engaging printed package.
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Printed shrink film eliminates extra packaging steps. It replaces paper labels, chipboard and J-board sleeves, eradicating excess packaging materials and cost. Optimizing production is a powerful, yet simple way to increase margins and improve packaging line efficiencies. Printed shrink film capabilities also allow for easy multi-packing and cross brand collaborations. Dole and Nabisco recently came together to promote a cereal and raisin combo pack. Printed shrink film was the most cost effective solution with opportunity to showcase the promotion while providing one printed master UPC, resulting in a flawless execution at checkout.
Not only does printed shrink film help you stand out in a crowded marketplace, by outshining competition and streamline packaging production, it also helps reduce your carbon footprint. A reduction in carbon emissions and overall waste is beneficial for business, consumers and the environment alike. Going green is not just a fad. According to a cone communications CSR study, 87% of millennial Americans would buy a product with an environmental benefit. Another recent study conducted in the US and UK revealed that, “Over half of digital consumers say environmental concerns impact their purchasing decisions.” Being environmentally conscious is not just the right thing to for the good of the planet, it’s the right thing to do for the success of the business. Providing sustainably packaged materials can give a brand leverage in a competitive market. Using printed shrink film helps brands by minimizing their use of single use packaging materials, ultimately reducing the impact packaging has on the environment.
Shrink wrapping is a popular packaging technique that involves covering products with a plastic film and then applying heat to shrink the film tightly around the item. This method offers numerous benefits across various industries.
Let’s explore some of the advantages of using it.
Product Protection
One of the primary benefits of shrink-wrapping is its ability to protect products during transit and storage. The tight seal created by the shrink film forms a protective barrier against dust, moisture, dirt, and other external elements. It helps prevent damage, scratches, and corrosion, ensuring that the products reach the end consumers in pristine condition.
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Tamper-Evidence
Shrink wrapping provides a visible indication of tampering. Once the film is heat-sealed around the product, any attempt to open or tamper with the packaging becomes evident. This is particularly important for industries that deal with sensitive or valuable items, ensuring the integrity and authenticity of the products.
Cost-Effective Packaging
Shrink wrapping is a cost-effective packaging solution compared to other methods like traditional cardboard boxes or clamshell packaging. The shrink film is lightweight, reduces shipping costs, and requires less storage space. Additionally, shrink wrapping eliminates the need for additional cushioning materials, such as bubble wrap or foam, reducing material costs.
Versatility
Shrinkwrapping is suitable for packaging a wide range of products of various shapes, sizes, and materials. Whether it’s individual items, multipacks, or irregularly shaped products, shrink wrapping can conform to the contours of the item, providing a secure and professional-looking package. It is widely used in industries like food and beverage, electronics, cosmetics, and more.
Branding and Marketing Opportunities
Shrink wrapping offers excellent opportunities for product branding and marketing. The transparent nature of the film allows the product to be visible, showcasing its features and aesthetics. Manufacturers can print logos, product information, promotional messages, and vibrant graphics directly onto the shrink film, creating an attractive and eye-catching package that helps differentiate their products on store shelves.
Environmentally Friendly
The shrink film is recyclable, and advancements in materials have led to the development of biodegradable and compostable shrink films. Additionally, the reduced weight and size of shrink-wrapped packages contribute to lower carbon emissions during transportation.
Shrink wrapping offers a range of benefits, including product protection, tamper-evidence, cost-effectiveness, versatility, branding opportunities, and environmental sustainability. Its widespread adoption in various industries is a testament to its efficiency and effectiveness as a packaging solution. Whether you’re a manufacturer, retailer, or consumer, shrink wrapping provides numerous advantages in terms of product integrity, marketing appeal, and overall packaging efficiency.
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